A bookmaker is an individual or a company that allows players to bet on sports events and other markets by setting the odds, accepting their bets, paying out the winning bets and charging transaction fees in exchange for providing such services. In order to become a bookmaker, also known “bookie”, involves business knowledge, keen interest in the markets offered for betting, license and customer support.In this article we will help you start your journey of becoming a bookmaker with a step-by-step guide.
Understand the Industry
First of all, in order to become a bookmaker, a solid base of the business information is absolutely necessary. A bookmaker is a person that knows and understands very well all the betting markets that they are involved with (sports, horse racing, casino etc). This knowledge provides the ability to understand how odds are calculated, as well as the legal requirements and restrictions in the area of operation.
Study your competition
Successful bookmaking entails thorough study of the current and future competitors on the professional bookmaker industry. Taking the time to study the strengths and weaknesses of each competitor is crucial to determine the final position the business will take filling the right industry gaps and covering the market’s demands.
Learn Essential Skills and Knowledge
Bookmaking has a lot to do with odds calculations and managing finances, therefore, keen knowledge of mathematics is essential. Business management skills are also necessary as being a bookmaker involves solid comprehension of the markets offered and administrative as well as communication skills in dealing with customers. Taking advantage of the abundance of online courses on bookmaking can be extremely useful.
Before setting off as a bookmaker, it is important to know practically every single position the business entails. Gaining experience of the industry by personally working for a bookmaker in various positions is essential, as it provides practical understanding of the day to day operations, the risk management factor and the technology behind the platforms offered.
Every legal business operation requires a license. In order to receive a legal license a bookmaker needs to undergo background check, fill in application and other legal forms and pay for the license fee. Thorough research of the jurisdiction system in the area of operation is crucial as the regulation varies greatly. Understanding and respecting the ethical code around gambling, as well as securing and protecting the interests of the customers, will play a pivotal role in getting the license.
Whether bookmaking operations will be online or at a physical betting shop, the business plan requires capital for license, setting up the business, equipment, and payouts. Apart from personal savings, funding can be achieved through loans and investors.
In today’s modern world, most successful bookmakers are on the online betting industry. Investing in the online bookmaking is reliable and with still plenty of room to grow. This operation will require special focusing on the technology provided, with cutting edge software and technical support, customer account management systems, online transactions, and online customer support service.
Launch and Market Your Business
Once your business plan is in place and you have secured the necessary licenses and funding, it’s time to launch. Set up your shop or website, start offering odds, and market your services. Building a strong brand and reputation is key in this competitive industry, so ensure excellent customer service and fairness in your operations.
While this guide gives an overview of the steps needed to be followed, the specifics will depend on the region and the chosen markets. Being a bookmaker is not an easy job. It involves dealing with a lot of challenges, finding and retaining customers, managing risk and exposure, keeping up with the latest trends and technologies, and abiding by the ethical and legal standards of the gambling industry. Punctuality, knowledge, innovation, risk management, customer support and integrity are the ingredients for successfully becoming a bookmaker.